This policy explains how we decide what to publish and how we make sure it is accurate, fair and clearly labelled. It applies to every article, listing and deal on BrisbaneUpdates.
Our standard
Every factual statement is traceable to a source we have actually read. That source is named or linked in the article. Official sources (councils, Queensland Government departments, organisers, venues and businesses publishing their own information) come first. Search snippets, AI summaries and other people’s summaries are leads to follow, never evidence in themselves.
When sources disagree we say so, rather than picking one quietly. When a fact cannot be verified, we leave it out or state the uncertainty plainly. We do not invent first-hand experiences: if we did not visit, we do not say we did.
Time-sensitive facts
Opening hours, prices, dates, fares and deal terms change. Each article records the date these facts were checked, and we recheck them on a schedule tied to how quickly they change. Deals carry an expiry date and are removed from listings when they expire. If you rely on a detail, confirm it with the organiser or business first.
Local focus and fairness
We cover Brisbane City, Logan, Ipswich, Moreton Bay, Redland City, the Gold Coast and the Sunshine Coast. We try to represent the whole region, not just the inner city, and we aim to describe businesses and places fairly and without hidden incentives. We do not publish ratings or reviews presented as personal experience.
Use of software and AI tools
We use software to help gather sources, check facts, draft text and manage our publishing schedule. Some drafting is AI-assisted. Three rules apply:
- A person reviews every article before publication and is responsible for it.
- Every factual claim is tied to a source in our records, whatever tool produced the first draft.
- Images produced or significantly altered with AI tools are labelled as illustrations. We do not present them as photographs of real places, people or events, and we do not use them where a reader would expect documentary evidence. Such images carry the label “Illustration”.
Images
We prefer real photographs with a recorded licence and attribution: our own, those supplied by organisers or businesses with permission, or openly licensed images. We credit the source where the licence requires or where practical. We do not copy images from venue or retailer websites without permission.
Independence and commercial content
Editorial decisions are made independently of advertisers. Sponsored content, paid listings and affiliate links are labelled so readers can tell them apart from editorial coverage. Businesses cannot pay to change editorial coverage. See Advertising & Partnerships.
Submissions
Events, businesses and deals submitted by readers and businesses are checked against the organiser’s or retailer’s own published information before they appear, and may be edited for clarity and consistency. We do not publish submitters’ contact details.
Sensitive topics
Coverage of Indigenous history and places, deaths, disasters and other sensitive matters is written with care and stated no more strongly than the sources support. We follow official guidance where it exists. Aboriginal and Torres Strait Islander readers are advised that our coverage may contain the names of people who have died; we follow the guidance of the relevant communities and organisations on the use of names and images, and we will remove or amend such content on request.
Mistakes
We correct errors promptly and transparently. Our Corrections Policy explains how to tell us and what we do.
Contact
Questions about this policy: contact@brisbaneupdates.com.